2012年9月25日星期二
More efficient use of
In order to attract customers, increase sales, extra additional gifts presented to the customer, this trick you also use. How to choose suitable for promotional gifts, how to more efficient use of these promotional gifts?
" Price-city" often become the preferred gift. The most attractive gifts, customers are only from the promotional jiangzuo activities in which cannot be obtained from other channels such gifts, the gifts will have a strong sales force.
Selection of the retail profit higher commodity gifts. The customer a premium value height, often to the retail price to measure. Some commodity retail price is high, but the cost is low, zero price difference is big. In the choice of gifts, it should be the choice of such goods, such as clothing, cosmetics, toys, Top Secret Ltd small household electrical appliances. Like learning English Walkman, retail price of 300 yuan, the purchase price is only 100 yuan, belong to such goods.
Transformation of purchasing price is low. Through the transformation of gifts can improve the gifts in mind of customer value, customer can't see the real value of gifts. A baby food gifts is a small spoon, spoon value is very low, very ordinary, but in this spoon engraved on the baby name and birth date, and only the birthday child can acquire, guanggaoliping gives it a special meaning, the child childhood meaningful souvenirs.
Good gift may require the customer to add money. Some gifts are very attractive, might require the customer to add money can be obtained, so as to enhance the gifts in the minds of consumers a sense of value, at the same time, manufacturers can also recover the cost, reduces the total cost of sales promotion.
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