Three" cold" hit the home furnishing industry
" Depression " word to describe the last Chinese home furnishing industry was not excessive at. You go to the furniture city shopping stores, often found deserted did not see a number of consumers, and even saw some shops advertising banners around. Do you think is the dealer in renovated or have new brands, in fact, these dealers have not hold exeunt cloudily. Not only is the dealer, Dongguan, Shunde, Zhongshan and some other furniture manufacturers have been closed. The reporter learns yesterday, Shenzhen only the central city of Longgang last year alone four or five furniture stores closed.Furniture industry performance In the face of the "three major cold spell", home furnishing industry shouted" sad day".
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" Depression " word to describe the last Chinese home furnishing industry was not excessive at. You go to the furniture city shopping stores, often found deserted did not see a number of consumers, and even saw some shops advertising banners around. Do you think is the dealer in renovated or have new brands, in fact, these dealers have not hold exeunt cloudily. Not only is the dealer, Dongguan, Shunde, Zhongshan and some other furniture manufacturers have been closed. The reporter learns yesterday, Shenzhen only the central city of Longgang last year alone four or five furniture stores closed. In the face of the "three major cold spell", home furnishing industry shouted" sad day".
1: regulation of the property market collapse in demand for cold
2010, the state in order to curb rising prices too have been introduced two regulatory policy, then the real estate market trading volume shrunk significantly, the total area of housing decoration shrunk dramatically, home furnishing market sales also fell. Furniture industry" gold Jiuyin ten" with the housing market bleak and burst, this should be the season of the furniture market is still quite poor. Forecast according to the expert, this year the market situation is still grim, in wait-and-see atmosphere, consumer demand sharp decline, home furnishing industry will face a tough "winter".offshore company formation Many personage inside course of study points out, economic situation and real estate policy effect 2012, home furnishing business closures or will continue to appear.
2 : the export of domestic double pressure of cold
The global economy and the appreciation of the renminbi have reduced our country export competitiveness, make foreign home furnishing order is substantially reduced. At the same time, domestic demand is also affected by the policy impact to slow down. Export and domestic market the double pressure, together with 2011 being hurt vitality difficult to restore, home furnishing company significantly increased pressure. Whether manufacturers or dealers, agents are facing with great pressure. In the mainland furniture exports the first town Guangdong Dalingshan Town as an example, 35% to 40% of the furniture enterprise is in deficit condition, the closure of the phenomenon is in aggravate. Insiders revealed even Guangdong, currently more than 6000 furniture enterprises, only 30% to 40% or so business growth or maintain existing level, these are mostly within the export market and more balanced business. Because the domestic market also fell, with more than 70% domestic enterprises shut down production capacity by around 30%. Industry forecast, 2012 will be the furniture manufacturers to develop one of the most difficult years, how to survive will become the furniture manufacturer need consideration.
3: overcapacity exacerbated cold closed
As the real estate market demand reduction, home furnishing market is faced with" go" situation. The overall market is reduced, means that the competition will be more intense. At the same time, high-end brand and low-end brand competition will also form a more intense competition posture.
It is understood, last year many stores selected contrarian expansion, opening new stores, which led to many brand dealers have a" expansion" days, with stores and shop. And so blindly follow the making of fierce market competition becomes more fierce, at the same time also resulted in a store between the homogeneity phenomenon increasingly serious problems. In this more and more the day of competition in the market will inevitably be unable to keep up with the pace of the times in some stores, those for expansion expansion, can not meet the consumer demand stores will be merciless cleaning. In the brutal market environment, home furnishing market needs a new modes to adapt to the market, change the market.
The business was done harder and harder
" Not just the current channel cost rise, the original operating costs also rises substantially." A furniture brand dealer Chen Gang said, home furnishing stores a rent in the rise, on the other hand, affected by inflation, store staff wages, commissions are greatly improved, and the cost of logistics and transport with year average 15% ~ 30% increments, the dealers,Patch cord manufacturer agents operating costs rising. Chen Gang said, started in July last year, he felt more and more business is done, he entered the home furnishing square, probably more than 300 households businesses, of which nearly 200 families are losing money.
The furniture is too expensive
Buy" good but not expensive" furniture products are the vast number of furniture consumer desire. But as a result of rising production costs, the link between the circulation is complex wait for a reason, now on the market of furniture prices generally continued to show rising trend, consumer appears feel helpless. A ready to buy furniture for miss Fang Li told reporters:" we prepare 50000 Yuan decoration, 20000 yuan to buy furniture, furniture which now are too expensive, 20000 yuan is to buy a suitable furniture, hope that the furniture prices cheaper".