The United States of America technology blog TechCrunch editor Eric Schonfeld ( Erick Schonfeld ) published an article today that, with the rise of mobile devices and mobile applications, the mobile application is gradually becoming an important form of media communication, even the absorption of other forms of media.
The following is the full text of articles:
Application already took over the world. If you don't believe me, just have a look the market research company Asymco analyst Horace de Dieu black ( Horace Dediu ) drawing application map -- the map display, iPhone has tentacles throughout the world 123 countries and regions. Of course, as long as they can use iPhone, can use iPhone application. With the network, applications have been around the world.
But specific to books, music and movies such as" media", digital equipment on the channel is much less. Similarly, only need to have a look the apple will be known: Dieu, data display, only the world 51 countries and regions through the iTunes store to buy music, only 6 countries and regions can buy a TV program.
My first reaction is, apple did need to expand worldwide content licensing business. But don't forget, iTunes is at the beginning of 2004 into the international market, and compared with music, Apple has to be applied to more countries and regions, a total of 72.
The traditional media industry on content authorization constraints is more strict, especially in the TV and film industry, and to the various channels developed a variety of mystery provisions ( theater, pay per view, DVD, cable television and Internet streaming media ). ITunes ( and the Internet ) on video and music in the geographical distribution of the limitations on the show, let the digital media in a way that is effective to establish their own global legal markets, there is still a long way to go.
Unless the global digital media market. They called the application in many aspects, and represents the media future development. Application of media. As software and game has long been regarded as media ( television, with book and music for the consumer 's time and attention ), is also a form of media application. Not only that, they were gradually absorbed other media forms.
We first see this" software phagocytic media ", is in the book industry. IPad on some of the most attractive book provides not only iBook or Kindle edition, many of the independent application form. The iPad's best children's books are the perfect functions of the application -- and other books and magazines, these applications will picture and video integration to the user experience.
On the" iPad" ( Tin Tin ) art book is a wonderful example is: it is according to the new animated film adaptation, which integrates the available to readers 3D operation model, spectacular 360 degree room as well as a number of other software through enhanced media forms.
Music and movies with experience although relatively passive, but also gradually into applications, become one of the function. With the application of began to integrate more and more traditional media, software and media boundaries between grew dim.
This trend appears first in the manufacturing field, more and more songs, videos and movies started by iPhone recording ( under a" Avenger" film has a part is the use of iPhone. ).
Integration of video and music elements used are also gradually increased. Imagine: there is a built-in 3D game, as you" walk", can gradually unfold in different circumstances. The media consumption way and now occupies the dominant position that keep out of the affair model different.
But in this era of full access to the front, will experience many slow lifting stage. See, now a complete media content is how to through the application of communication -- whether through Spotify listening complete streaming the album, still using Netflix in iPad to watch movie. In these cases, songs and movies and other traditional media forms did not change much, but the experience is enhanced. Media mining has been integrated into the more social elements and algorithm.
A song or a TV program to obtain a sensational effect, can be Facebook and Twitter on the millions of people share to realize, but do not have to spend millions of dollars on radio or television launches the promotion. These applications will be through social and recommended algorithm to decide what we watch what content -- after all, if the traditional end of the process, we can find the content through what channel?
This media is applied to our spending habits have significant impact -- in addition to the video and audio content, also includes the way of consumption. The application will help us find through social and other filtration media, and pushed it into television, iPad, audio and any other available equipment. They will bypass the set-top box, broadcast and bookstores, and through the application to achieve the media consumption. Media companies can continue to ignore the trend, and the trend for, but will suffer the consequences